Curious New Marketing Campaign For “Hunger Games Catching Fire”

Hunger games catching fire is the sequel of the movie Hunger Games. The movies are based on the trilogy written by Suzanne Collins. Catching Fire is due to be released on 22nd of November at USA and check this link for Catching Fire WorldWide release date. This movie has already created a lot of hype and excitement among its fans. Lionsgate has already announced the Red Carpet of the movie to be held in London on 11th of November. In the meanwhile when the movie is due on 22nd of November. The Hunger Games team has started a curious and innovative way of marketing. 

The Hunger Games team has started putting up a lot of curious posters in mega cities like New York and Los Angeles. In one of the posters they have a man wrapped in orange and white Houndstooth and wearing gold wraparound sunglasses. The other poster has a woman wearing a weirdly styled hat and a visor and staring at a perfume bottle labelled Cinna and having a tagline “L’Essence D’un Champion” and featuring an advertising agency called Capitol Couture. Only if you are a diehard fan of the Hunger Games trilogy written by Suzanne Collins then you will come to know that none of these posters are real. But, are a marketing strategy by the Hunger Games Catching Fire team.

Capitol Couture was actually launched by the Hunger Games team last year as a continued effort for the marketing of the movie the Hunger Games that was to be released in March 2012. This year the Lionsgate team has made Maximum efforts of marketing by expanding the breadth of the site and redesigning it on Tumblr in a way that you are already a citizen of the Capitol and are surfing the site to catch up most in vogue fashions of the 75th Hunger Games happening in the Capitol.  This is the most peculiar and elaborate trans media marketing efforts ever created for the marketing of a movie. The five things that the media and the public should know about this campaign is that

• This campaign is not for New Joinees but, for the hardcore fans of the Hunger Games.
• It regularly blurs the line between fiction and reality
• They have used the names of real life designers in the movie and used the photographs of the real life fashion show.
• It features the designers of the movie as being the citizens of the capitol
• The designers for the characters of Hunger Games are depicted as being the citizens of the Capitol by the Capitol Couture.
• The marketing media has written it with a purpose of marketing touch and professional expertise.
• The Hunger Games team hopes to elevate the Hunger Games brand by this marketing. 

Catching Fire Spoilers : Difference between Catching Fire Book and Movie

 Difference between Catching Fire Book and Movie

There are a lot of movies that are based on famous novels or on the famous series of books written by different authors. For example the movies based on the novels written by Dan Brown, movies based on the Harry Potter and many others. When a story written in a book is converted into a movie, the difficulties of the cast and crew of the movie increased because these books have already become world famous and to portray the exact same character in the exact same manner and that the same type of location and to follow the same storyline and the sequence is very difficult.

Die Hard fans of the books expect the movie to be exactly  similar to the book with no changes into it. But, it is practically impossible for the cast and crew of the movie and hence sometimes the fans get disheartened. In order to maintain the Catching Fire storyline the movie cast and crew have to sometimes make small changes in the storyline. You also can check other Catching Fire Trivia

Hunger games is also a book series written by Suzanne Collins. This series has also become very famous among the readers. A sequel of the movie Hunger Games is getting ready to be launched on the big screen called “ Hunger Games Catching Fire “ and it's projected that catching fire movie box office income might be close to $900 Ml. 

Die Hard fans of the Hunger game series are going to get a little disappointed when they come to know the major differences between the movie and the book.

Peeta’s Swimming

In the book Peeta cannot swim and this becomes a great hurdle for him since in the 75th level of hunger games there is a big lake that Peeta and Kaitniss have to cross.

In the movie Peeta’s inability to swim becomes the biggest trouble and the storyline within the hunger games needed to be altered a lot. So the solution was to show that Peeta can swim.

Where are Bonny and Twill

In the book Kaitniss meets two refugees named Bonny and Twill in the woods. Bonny reminds her of Rue and they also inform her about District 13 and the growing anti Capitol sentiment.

Bonny and Twill characters are cut off from the movie and hence the filmmakers will have to find a new way to inform Kaitniss about District 13 and the growing distress.

Alvida (Bye-Bye) Darius

In the book while preventing another Peace Keeper from whipping Gale, Darius a Peace Keeper loses his tongue. He is the favourite Peace Keeper of Kaitniss. 

In the movie scissor’s have been moved on the character of Darius also. 

The producer of the movie Nina Jacobson said that in order to give some more time to the lead characters in the movie some things needed to be cut short and the removal of these characters will not have a lot of impact on the movie.