Hunger games catching fire is the sequel of the movie Hunger Games. The movies are based on the trilogy written by Suzanne Collins. Catching Fire is due to be released on 22nd of November at USA and check this link for Catching Fire WorldWide release date. This movie has already created a lot of hype and excitement among its fans. Lionsgate has already announced the Red Carpet of the movie to be held in London on 11th of November. In the meanwhile when the movie is due on 22nd of November. The Hunger Games team has started a curious and innovative way of marketing.
The Hunger Games team has started putting up a lot of curious posters in mega cities like New York and Los Angeles. In one of the posters they have a man wrapped in orange and white Houndstooth and wearing gold wraparound sunglasses. The other poster has a woman wearing a weirdly styled hat and a visor and staring at a perfume bottle labelled Cinna and having a tagline “L’Essence D’un Champion” and featuring an advertising agency called Capitol Couture. Only if you are a diehard fan of the Hunger Games trilogy written by Suzanne Collins then you will come to know that none of these posters are real. But, are a marketing strategy by the Hunger Games Catching Fire team.
Capitol Couture was actually launched by the Hunger Games team last year as a continued effort for the marketing of the movie the Hunger Games that was to be released in March 2012. This year the Lionsgate team has made Maximum efforts of marketing by expanding the breadth of the site and redesigning it on Tumblr in a way that you are already a citizen of the Capitol and are surfing the site to catch up most in vogue fashions of the 75th Hunger Games happening in the Capitol. This is the most peculiar and elaborate trans media marketing efforts ever created for the marketing of a movie. The five things that the media and the public should know about this campaign is that
- This campaign is not for New Joinees but, for the hardcore fans of the Hunger Games.
- It regularly blurs the line between fiction and reality
- They have used the names of real life designers in the movie and used the photographs of the real life fashion show.
- It features the designers of the movie as being the citizens of the capitol
- The designers for the characters of Hunger Games are depicted as being the citizens of the Capitol by the Capitol Couture.
- The marketing media has written it with a purpose of marketing touch and professional expertise.
- The Hunger Games team hopes to elevate the Hunger Games brand by this marketing.
