Curious New Marketing Campaign For “Hunger Games Catching Fire”

Hunger games catching fire is the sequel of the movie Hunger Games. The movies are based on the trilogy written by Suzanne Collins. Catching Fire is due to be released on 22nd of November at USA and check this link for Catching Fire WorldWide release date. This movie has already created a lot of hype and excitement among its fans. Lionsgate has already announced the Red Carpet of the movie to be held in London on 11th of November. In the meanwhile when the movie is due on 22nd of November. The Hunger Games team has started a curious and innovative way of marketing. 

The Hunger Games team has started putting up a lot of curious posters in mega cities like New York and Los Angeles. In one of the posters they have a man wrapped in orange and white Houndstooth and wearing gold wraparound sunglasses. The other poster has a woman wearing a weirdly styled hat and a visor and staring at a perfume bottle labelled Cinna and having a tagline “L’Essence D’un Champion” and featuring an advertising agency called Capitol Couture. Only if you are a diehard fan of the Hunger Games trilogy written by Suzanne Collins then you will come to know that none of these posters are real. But, are a marketing strategy by the Hunger Games Catching Fire team.

Capitol Couture was actually launched by the Hunger Games team last year as a continued effort for the marketing of the movie the Hunger Games that was to be released in March 2012. This year the Lionsgate team has made Maximum efforts of marketing by expanding the breadth of the site and redesigning it on Tumblr in a way that you are already a citizen of the Capitol and are surfing the site to catch up most in vogue fashions of the 75th Hunger Games happening in the Capitol.  This is the most peculiar and elaborate trans media marketing efforts ever created for the marketing of a movie. The five things that the media and the public should know about this campaign is that

• This campaign is not for New Joinees but, for the hardcore fans of the Hunger Games.
• It regularly blurs the line between fiction and reality
• They have used the names of real life designers in the movie and used the photographs of the real life fashion show.
• It features the designers of the movie as being the citizens of the capitol
• The designers for the characters of Hunger Games are depicted as being the citizens of the Capitol by the Capitol Couture.
• The marketing media has written it with a purpose of marketing touch and professional expertise.
• The Hunger Games team hopes to elevate the Hunger Games brand by this marketing. 

"Victors Banner" of Johanna Mason, Remember who the enemy is

The Hunger Games Catching Fire come up with one more Victors Banner poster with punch line "Remember who the enemy is". 

"Victors Banner" New Poster of THE HUNGER GAMES CATCHING FIRE

Lionsgate released one more set of posters after The 75th Hunger Games – Quarter Quell - Character Posters. Don't forget to check it's Worldwide release dates. 

The Premier of Hunger Games Catching Fire to be held in London on November 11th 2013

This year has been very lucky for English people. They hosted the Summer Olympics games in 2012 and then the birth of Royal baby boy on July 22nd 2013 was a huge celebration and the most important and the biggest event that is going to be held in London is the Premiere of the second part of the trilogy of “ The Hunger Games” called Hunger Games catching fire. 

On August 13th 2013 to mark the 100 days countdown of the premiere of Hunger Games Catching fire, Lionsgate declared that the premiere of the Hunger Games Catching Fire will be held in London. The highly anticipated movies red carpet and beginning will be held on November 11th 2013 just eleven days before its launch in the United States on November 22nd.

The movie will be released in each and every important international territory. The first instalment of the Hunger Games movie was able to become the thirteenth highest grossing movie with an average profit of about $700 million at the international box office and created a lot of hype among the people all over the world. Predictions are there that Catching Fire Box office revue might cross $900 million. It became one of the favourite fantasy series of the people around the globe and to host the premiere of the second instalment of one of the most famous movie trilogy of the world is a very big event for England. Katniss Everdeen  a.k.a Jennifer Lawrence won an Oscar award earlier this year for the first instalment of the Hunger Games. 

There is a lot of hype about the number of fans turning out at the premiere of the Hunger Games Catching Fire. People expect more fans to turn out than last year due to Hunger Games becoming the highest grossing movie and Jennifer Lawrence wins the Oscar. The other Cast who is expected at the premiere are Josh Hutcherson, Liam Hemsworth, Stanley Tucci, Woody Harrelson, Elizabeth Banks, and Philip Seymour Hoffman.

As the story of the Hunger Games Catching Fire begins, Kaitniss and Peeta return home winning the 74th Hunger Games and beginning their Victory tour where Kaitniss senses the growing resentment amongst the Districts towards the Capitol. But,  the Capitol is busy arranging for the 75th Annual Hunger Games called the Quarter Quell. 

The details following the premiere of the Hunger Games will be updated as it comes meanwhile you can get the idea watching the trailer of Hunger Games Catching Fire.

Catching Fire Cast : Quarter Quell (75th Hunger Games) [Video]

You have seen 74th Annual Games in The Hunger Games and now in The Hunger Games Catching Fie you are going to watch Victory Tour followed by 75th Hunger Games competitions. This time players are having special  Character Poster for The 75th Hunger Games – Quarter Quell. You can also have Exclusive High Resolution Banner & Facebook Cover of Quarter Quell.

Amazing Moments from The Catching Fire movie trailer

As the Hunger Games: Catching Fire trailer released the success of the movie can be purely predicted. Seeing the trailer the first thought which comes to one's mind is that the movie must be having a very high budget. In fact the first part was also having a high budget of about $78,000,000 but due to its huge success it got $691,247,768. This amount made a lot of profit thought, even experts are saying that Box Office Income of Catching fire will be aprox $900 Ml. 

According to the trailer it is believed that The Hunger Games: Catching Fire would be having an even bigger budget. It is also expected to be more interesting and wonderful than the previous one.

The Odds are never in our Favor 

While Katniss and Peeta are going towards the Capitol in the train they pass by a place. On one of the walls on their way outside the train has written on it  "The odds are never in our favor." These are kind of a parody to the lines often spoken by Katniss's and Peeta's escort Effie Trinket.

The chariot ride is considered to be an important part. It is when the tributes give their first public appearance to the residents of the capitol. Seeing the scene of it in the second part one can definitely assume that the movie must be having a very big budget.

This time it is the 75th Hunger Games which are also known as the quarter quell. It is one of the most awaited hunger games.

When President Snow declares the third quarter quell, it gives us a very grand feeling as the 75th Hunger Games (quarter quells) are a rare thing.

In a scene Caesar Flickerman is introducing Katniss to the audience as the winner of the last Hunger Games. And she was the one recognized as a fire girl due to her costumes in the previous year. So this year she displayed her costume which looked like a black bird and was ignited with fire.

In the movie Catching Fire the terrain for the battle arena is also changed. In the last movie it was in an open ground in between a forest while this time it is in a watery terrain. The tributes enters in between of a water body.

[New] Catching Fire - Official Trailer, released at Comic-Con

The Most awaiting moment finally came and team The Hunger Games released official trailer of Catching Fire. The first witness for awesome trailer are 6000 fans at Comic-Con and Jennifer Lawrence, Josh Hutcherson, Australian Liam Hemsworth and Lenny Kravitz from Catching Fire Cast. 

To connect with fans Jennifer Lawrence (Katniss Everdeen) shown some Stunt which she learned for Catching Fire movie.

Check Out : 4 Catching Fire (Hunger Games Sequel) Trivia You might not knowing.

Watch : Catching Fire - Official Trailer

The 75th Hunger Games – Quarter Quell : Exclusive ‘Catching Fire’ Posters New Form-Fitting Costumes

New Catching Fire Character Banners Arrive

Beetee - Disctrict 3

The 75th Hunger Games – Quarter Quell

Brutus - Disctrict 3

The 75th Hunger Games – Quarter Quell

Cashmere - Disctrict 1

The 75th Hunger Games – Quarter Quell

Enobaria - Disctrict 2

The 75th Hunger Games – Quarter Quell

Finnick - Disctrict 4

The 75th Hunger Games – Quarter Quell

Gloss - Disctrict 1

The 75th Hunger Games – Quarter Quell

Johanna - Disctrict 7

The 75th Hunger Games – Quarter Quell

Katniss - Disctrict 12

The 75th Hunger Games – Quarter Quell

Mags - Disctrict 4

The 75th Hunger Games – Quarter Quell

Peeta- Disctrict 12

The 75th Hunger Games – Quarter Quell

Wiress - Disctrict 3

The 75th Hunger Games – Quarter Quell

'Catching Fire' Promotions : SUBWAY® Restaurants and Lionsgate Team Up

Lionsgate, the production house for The Hunger Games sequel Catching Fire announced that they have tied up with worlds one of the biggest food chain Subway for the promotion of its upcoming movie.

SUBWAY (R) and Lionsgate will utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.

There are a number of promotional assets planned to be performed at the restaurants. Even a special theme based product line is decided to be launched. There would also be specially marked packaging codes on the packets which will allow people to participate in online contests which would also make them win prizes.

The fans are even allowed for a pose with the standees and their photos are welcomed to the online forum which again provides them a chance to win.

Michelle Cordial, Director of Marketing Development for SUBWAY  restaurants says that "There’s nothing hotter than ‘The Hunger Games’ franchise and Being the one  to deliver exclusive ‘Catching Fire’ experiences to our Subway fans is something that Hunger Games enthusiasts can’t find anywhere else.” 

With Subway as a promotional partner Lionsgate has found new ways to reach a much larger audience. What makes this promotion truly special to the studio is an ability to work with SUBWAY to support Feeding America and a help to provide those in need, which is said by the According to the Vice President of Promotions and Consumer Products for Lionsgate.

The catching fire includes the Victory Tour of Katnis and Peeta for winning the 74th Hunger Games.In this victory tour they are visiting all the districts one by one. On the other side Katniss senses a rebellion coming ahead. But the capitol is much in control as President Snow is preparing for the 75th Annual Hunger Games (The quarter Quell) which would be a competition that would change Panem forever.

The Hunger Games: Catching Fire  is directed by Francis Lawrence which is based upon a novel “Catching Fire” by Suzanne Collins and is produced by Nina Jacobson and Jon Kilik, might  bring in $900 million for Lionsgate

Box Office income for Catching Fire predicted to bring in $900 million.

The Hunger Games sequel 'The Hunger Games: Catching Fire' is all set to release between 21-28 in various countries. Check out Worldwide release date of Catching Fire.

Yes we are talking about the same movie which crossed $691 million at the worldwide box office and had a record breaking income of $211.8 million on its opening weekend.

And according to the report issued by the expert David Miller of BRiley & Co. It is predicted that "The hunger games: Catching Fire" will gross $900 million worldwide. The predicted amount is 22% more than the first part. The news on how miller predicted the amount is not available. It is observed that miller must have deduced  it on the basis of popularity the book gained.  

It is also believed that this movie will bring the stocks of Lionsgate much higher. It  almost quadrupled after the release of 'Twilight' and 'The Hunger Games'

The forthcoming movies after this one will be Mockingjay-1 and Mockingjay-2 which are scheduled to release in November  2014 and 2015.

Gale Hawthorne (Liam Hemsworth) Poster of The Hunger Games Catching Fire

President Coriolanus Snow (Donald Sutherland) Poster of The Hunger Games Catching Fire

4 Catching Fire (Hunger Games Sequel) Trivia You might not knowing.

Releasing this November between 21-28 in all the countries. The catching fire is a movie based on Suzanne Collins novel. The novel by Collins has three parts (hunger games, the catching fire, mockingjay). Out of which the hunger games were released last year which made a box office revenue of  $691,247,768  and Mockingjay is scheduled to be released in two parts  in 2014 and 2015.

The director of the first part Gary Ross was not going to direct The Hunger Games sequel. Some other outlets claimed it was an issue of money, but The Playlist explained it was more about motivation and creativity. Ross simply did his part and wanted to move on to something else.

What Ross said was “Despite recent speculation in the media, and after difficult but sincere consideration, I have decided not to direct Catching Fire.”

Fact 1:   After Gary Ross declined to return to direct the movie, Alfonso Cuarón, David Cronenberg, Bennett Miller, Tomas Alfredson, Cary Fukunaga, Duncan Jones and Joe Cornish were considered to replace him. In the end, the job was offered to Francis Lawrence. 

Finnick won the 65th Hunger Games at the age of 14, where he was mentored by previous District 4 victor, Mags. During the 65th Hunger Games he was given a trident, which was probably the most expensive gift ever given at the Games. During the 74th Hunger Games he served as the mentor alongside Mags for District 4, as revealed in Mockingjay when he becomes the expert on Peeta's memories of his two times in the arena. He participated in the 3rd Quarter Quell a year later, and became part of an alliance with Peeta Mellark, Katniss Everdeen, Wiress, Beetee, Johanna Mason and previous mentor Mags.

Fact2: Taylor Kitsch, Armie Hammer, Hunter Parrish, Grant Gustin, Joey Graceffa, Luke Mitchell and Garrett Hedlund were considered for the role of Finnick Odair. The role eventually went to Sam Claflin 

Johanna Mason is the female tribute from District 7. Sarcastic and mean-spirited, Johanna's first meeting with Katniss involves her stripping naked out of her tree costume in order to make Katniss uncomfortable. She won her original Hunger Games by pretending she was a weakling and a coward, so no one regarded her as a threat, but when only a few tributes remained, she revealed herself as a vicious killer. Johanna teams up with Katniss, Peeta, and Finnick in the Quarter Quell, bringing Beetee and Wiress with her.

Fact3: Zoe Aggeliki and Mia Wasikowska were considered for the role of Johanna Mason before Jena Malone was cast. 

Mags are the female tribute from District 4. She is 80 years old and volunteers take the place of Finnick's lover, Annie Cresta, to spare her. She will be portrayed by Lynn Cohen in the 2013 film.

Fact4:  Melissa Leo was considered to play Mags. 

The Capitol of Panem is a technologically advanced, utopian city where the nation's most wealthy and powerful reside. The Capitol is also the colloquial name for the ruling government of Panem. 

Fact5: Certain Capitol scenes were filmed at the Atlanta Marriott Marquis hotel, one of the hotels where the annual pop culture/ sci-fi convention, Dragon*con, takes place. 

Hunger Games and Catching Fire Facebook (FB) Covers

We have collection of some of the awesome Facebook Covers for The Hunger Games: Catching Fire fans. Kindly check some Hand Picked Catching Fire Facebook Covers. Also check Catching Fire Movie Poster and The Hunger Games Catching Fire Book Cover Photos

Catching fire is coming to Comic Con at San Diego

San Diego’s Comic-Con International is all set to reveal to reveal exclusive footage and more from the said film adaptations.

It was founded as the "Golden State Comic Book Convention" in 1970 by a group of San Diegans. Comic-Con International also produces two other conventions, WonderCon and the Alternative Press Expo (APE), both held in San Francisco, in northern California. Since 1974, Comic-Con has bestowed its annual Ink pot Award on guests and persons of interest in the Popular Arts industries, as well as on members of Comic-Con's Board of Directors and the Convention Committee. Originally showcasing comic books, science fiction/fantasy and film/television, and related popular arts, the convention now includes a larger range of pop culture elements, such as horror, animation, anime, manga, toys, collectible card games, video games, webcomics, and fantasy novels. 

Comic con 2013 is the largest convention held in San Diego  In 2010, it filled the San Diego Convention Center to capacity with over 130,000 attendees. The 2013 festival begins on this Thursday and ends on Saturday.  

San Diego is the only place at which you are supposed to be if you want to have exclusive footage from the movie The Hunger Games: Catching Fire.

Panels from each will be showing exclusive footages and the appearance of their stories along with the authors. The Liongate is showing some exclusive and raw footage of the forthcoming movie The Hunger Game Catching fire. While there has been no absolute confirmation on the subject, it is strongly believed that Katniss Everdeen star Jennifer Lawrence will be making an appearance.  Josh Hutcherson and Liam Hemsworth will also be attending the panel this Saturday.

Are you excited for “Catching Fire’s” segment at Comic-Con 2013 ?

Catching Fire HD Desktop Wall Paper