'Catching Fire' Promotions : SUBWAY® Restaurants and Lionsgate Team Up

Lionsgate, the production house for The Hunger Games sequel Catching Fire announced that they have tied up with worlds one of the biggest food chain Subway for the promotion of its upcoming movie.

SUBWAY (R) and Lionsgate will utilize their promotion to support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.

There are a number of promotional assets planned to be performed at the restaurants. Even a special theme based product line is decided to be launched. There would also be specially marked packaging codes on the packets which will allow people to participate in online contests which would also make them win prizes.

The fans are even allowed for a pose with the standees and their photos are welcomed to the online forum which again provides them a chance to win.

Michelle Cordial, Director of Marketing Development for SUBWAY  restaurants says that "There’s nothing hotter than ‘The Hunger Games’ franchise and Being the one  to deliver exclusive ‘Catching Fire’ experiences to our Subway fans is something that Hunger Games enthusiasts can’t find anywhere else.” 

With Subway as a promotional partner Lionsgate has found new ways to reach a much larger audience. What makes this promotion truly special to the studio is an ability to work with SUBWAY to support Feeding America and a help to provide those in need, which is said by the According to the Vice President of Promotions and Consumer Products for Lionsgate.

The catching fire includes the Victory Tour of Katnis and Peeta for winning the 74th Hunger Games.In this victory tour they are visiting all the districts one by one. On the other side Katniss senses a rebellion coming ahead. But the capitol is much in control as President Snow is preparing for the 75th Annual Hunger Games (The quarter Quell) which would be a competition that would change Panem forever.

The Hunger Games: Catching Fire  is directed by Francis Lawrence which is based upon a novel “Catching Fire” by Suzanne Collins and is produced by Nina Jacobson and Jon Kilik, might  bring in $900 million for Lionsgate

Box Office income for Catching Fire predicted to bring in $900 million.

The Hunger Games sequel 'The Hunger Games: Catching Fire' is all set to release between 21-28 in various countries. Check out Worldwide release date of Catching Fire.

Yes we are talking about the same movie which crossed $691 million at the worldwide box office and had a record breaking income of $211.8 million on its opening weekend.

And according to the report issued by the expert David Miller of BRiley & Co. It is predicted that "The hunger games: Catching Fire" will gross $900 million worldwide. The predicted amount is 22% more than the first part. The news on how miller predicted the amount is not available. It is observed that miller must have deduced  it on the basis of popularity the book gained.  

It is also believed that this movie will bring the stocks of Lionsgate much higher. It  almost quadrupled after the release of 'Twilight' and 'The Hunger Games'

The forthcoming movies after this one will be Mockingjay-1 and Mockingjay-2 which are scheduled to release in November  2014 and 2015.

4 Catching Fire (Hunger Games Sequel) Trivia You might not knowing.

Releasing this November between 21-28 in all the countries. The catching fire is a movie based on Suzanne Collins novel. The novel by Collins has three parts (hunger games, the catching fire, mockingjay). Out of which the hunger games were released last year which made a box office revenue of  $691,247,768  and Mockingjay is scheduled to be released in two parts  in 2014 and 2015.

The director of the first part Gary Ross was not going to direct The Hunger Games sequel. Some other outlets claimed it was an issue of money, but The Playlist explained it was more about motivation and creativity. Ross simply did his part and wanted to move on to something else.

What Ross said was “Despite recent speculation in the media, and after difficult but sincere consideration, I have decided not to direct Catching Fire.”

Fact 1:   After Gary Ross declined to return to direct the movie, Alfonso Cuarón, David Cronenberg, Bennett Miller, Tomas Alfredson, Cary Fukunaga, Duncan Jones and Joe Cornish were considered to replace him. In the end, the job was offered to Francis Lawrence. 

Finnick won the 65th Hunger Games at the age of 14, where he was mentored by previous District 4 victor, Mags. During the 65th Hunger Games he was given a trident, which was probably the most expensive gift ever given at the Games. During the 74th Hunger Games he served as the mentor alongside Mags for District 4, as revealed in Mockingjay when he becomes the expert on Peeta's memories of his two times in the arena. He participated in the 3rd Quarter Quell a year later, and became part of an alliance with Peeta Mellark, Katniss Everdeen, Wiress, Beetee, Johanna Mason and previous mentor Mags.

Fact2: Taylor Kitsch, Armie Hammer, Hunter Parrish, Grant Gustin, Joey Graceffa, Luke Mitchell and Garrett Hedlund were considered for the role of Finnick Odair. The role eventually went to Sam Claflin 

Johanna Mason is the female tribute from District 7. Sarcastic and mean-spirited, Johanna's first meeting with Katniss involves her stripping naked out of her tree costume in order to make Katniss uncomfortable. She won her original Hunger Games by pretending she was a weakling and a coward, so no one regarded her as a threat, but when only a few tributes remained, she revealed herself as a vicious killer. Johanna teams up with Katniss, Peeta, and Finnick in the Quarter Quell, bringing Beetee and Wiress with her.

Fact3: Zoe Aggeliki and Mia Wasikowska were considered for the role of Johanna Mason before Jena Malone was cast. 

Mags are the female tribute from District 4. She is 80 years old and volunteers take the place of Finnick's lover, Annie Cresta, to spare her. She will be portrayed by Lynn Cohen in the 2013 film.

Fact4:  Melissa Leo was considered to play Mags. 

The Capitol of Panem is a technologically advanced, utopian city where the nation's most wealthy and powerful reside. The Capitol is also the colloquial name for the ruling government of Panem. 

Fact5: Certain Capitol scenes were filmed at the Atlanta Marriott Marquis hotel, one of the hotels where the annual pop culture/ sci-fi convention, Dragon*con, takes place. 

Catching Fire: First Look into the Hunger Games Sequel Movie

Jennifer Lawrence the star from the Movie Hunger Games and Director of Francis Lawrence give preview of the most expecting movie of 2013, The Hunger Games: Catching Fire. This Video is interview of Jennifer Lawrence & Francis Lawrence. Also check Catching Fire Trailer and Catching fireposters. This movie is realising on November 22, 2013 at USA, Check worldwiderelease date for The Hunger Games : Catching Fire. This is  Hunger Games Sequel movie and one of the most awaiting movie of 2013. 

 

The Hunger Games: Catching Fire - Exclusive Teaser Trailer

THE HUNGER GAMES: CATCHING FIRE begins as Katniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark. Winning means that they must turn around and leave their family and close friends, embarking on a "Victor's Tour" of the districts.  Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) - a competition that could change Panem forever. 

Check : Catching Fire Wordwide release dates